Cursive
Executive Summary
Cursive is an AI-powered lead intelligence platform that combines pixel-based visitor identification, audience enrichment, and automated outbound in a single platform. It identifies anonymous website visitors at the individual level, enriches them with firmographic, technographic, and intent data, then delivers qualified leads directly to your CRM or sequencer. The Push/Pull stream architecture lets teams choose between fully automated lead delivery and on-demand audience pulls. Built for growth teams and agencies that want to convert invisible site traffic into qualified pipeline without manual prospecting.
Score Breakdown
Comprehensive lead intelligence stack — visitor ID, enrichment, scoring, intent signals, and multi-channel delivery all in one platform. Competes with 3-4 separate tools. Audience builder with boolean logic enables sophisticated segmentation. Missing some ABM features found in 6sense/Demandbase.
SOC 2 Type II compliant. GDPR and CCPA compliant with built-in consent management. Data encrypted at rest (AES-256) and in transit (TLS 1.3). Configurable data retention policies. Sub-processor transparency. Privacy-first approach to visitor identification.
Pixel installation is simple (one script tag, 2-minute setup). Dashboard is clean and intuitive with clear lead quality indicators. Advanced audience builder requires some learning but is well-documented with video walkthroughs. Onboarding flow guides users from install to first lead delivery.
Strong value at every tier. Starter at $149/month for 500 identified leads competes favorably with Clearbit ($99/mo for enrichment only), RB2B ($199/mo for visitor ID only), and 6sense ($25K+/yr for intent data). Cost per identified lead decreases meaningfully at higher tiers.
Adaptive ICP modeling improves lead quality over time based on conversion feedback. AI scoring correlates strongly with pipeline conversion rates. Intent signal analysis is genuinely predictive — users report 3-5x higher conversion on high-intent leads. Automatic enrichment waterfall tries multiple data sources to maximize fill rates.
Dedicated onboarding specialist for all paid tiers. Slack-based support with <2h average response time during business hours. Regular product webinars and use-case walkthroughs. Agency partners get dedicated account managers. Comprehensive help center with video guides.
Native push to HubSpot, Salesforce, Instantly, Apollo, Clay, Outreach, Salesloft. Webhook support for custom flows. Full REST API for programmatic access. Zapier and Make connectors for edge cases. Real-time Slack alerts for hot leads.
Pros
- +Identifies 30-40% of anonymous website visitors with email-level resolution
- +Real-time intent signals based on page behavior, time on site, and return visits
- +AI-generated lead scores that adapt to your ICP over time
- +Push/Pull stream architecture — choose between automated delivery or on-demand pulls
- +White-label reporting for agencies managing multiple client domains
- +Replaces 3-4 separate tools (visitor ID + enrichment + scoring + delivery)
Cons
- −Requires pixel installation — value depends on existing site traffic volume
- −Enrichment accuracy varies by industry vertical and company size
- −Advanced audience builder has a learning curve for non-technical users
- −Monthly lead caps on lower tiers may limit high-traffic sites
- −International data coverage weaker outside US/Canada/UK
Features
- →JavaScript pixel for anonymous visitor identification
- →AI lead scoring with adaptive ICP modeling
- →Firmographic and technographic enrichment (company size, tech stack, funding)
- →Intent signal tracking (pages viewed, session depth, return visits)
- →Push stream: auto-deliver leads to CRM/sequencer on match
- →Pull stream: on-demand audience pulls with custom filters
- →White-label dashboards for agency/multi-tenant use
- →Native integrations with HubSpot, Salesforce, Instantly, Apollo, Clay
- →Audience segment builder with boolean logic
- →Real-time lead alerts via Slack and email
- →ROI dashboard with pipeline attribution tracking
- →GDPR/CCPA consent management built-in
Pricing
Community Sentiment
Multi-Source Consensus
Strongly positive across G2, Capterra, and community forums. Growth teams and agencies are the most vocal advocates. Lead quality and ROI are consistently praised. The combination of visitor ID + enrichment + delivery in one tool is the most cited differentiator.
Market Intelligence
- →Launched Scale tier with 10,000 leads/month capacity (Feb 2026)
- →Added Clay and Outreach native integrations (Jan 2026)
- →Reached 400+ paying companies milestone (Dec 2025)
- →White-label agency program launched with 50+ agency partners (Nov 2025)
- →GDPR/CCPA consent management feature released (Oct 2025)
Review Sites
4.8/5 on G2 with 150+ reviews. Growth teams praise the visitor identification accuracy and ROI clarity. Most cited benefit: 'turns invisible traffic into qualified pipeline.' Agencies love the white-label capability. Primary critique: lead caps on lower tiers can feel limiting for high-traffic sites.
Trust & Reputation
Well-funded and growing rapidly in the lead intelligence space. Strong backing from GTM-focused investors. GDPR/CCPA compliance front and center in all marketing materials. No security incidents reported. Trusted by 400+ companies including agencies and SaaS brands. SOC 2 Type II certified.
Reddit / Community
r/sales and r/growthmarketing threads recommend Cursive alongside RB2B and Clearbit for different use cases. Users report 3-5x ROI within 60 days of deployment. Common feedback: 'replaced three tools with one Cursive subscription.' Agency owners particularly vocal about the white-label value. Some users note international data coverage could improve.
Reddit Threads (5)
We tested RB2B, Clearbit Reveal, and Cursive. Cursive identified 35% more visitors and the lead scoring is genuinely useful. ROI was positive in week 2.
RB2B gives you the visitor ID. Cursive gives you visitor ID + enrichment + scoring + delivery. It's a platform vs. a point solution. Worth the price difference.
Cursive white-label is the best I've used for client lead delivery. Dashboard looks professional, clients can see ROI directly. We charge clients $500/mo and use Cursive Growth tier.
Installed Cursive pixel, set up ICP filters, pushed to Instantly. Within 30 days we had 180 qualified leads we never would have found. Best tool purchase this year.
Cursive's intent signals are surprisingly accurate. The combo of page behavior + return visits + session depth gives you a real picture of buying intent. Not just 'they visited your pricing page.'
Competitive Context
**RB2B** ($199-499/mo) — Visitor identification focused. Identifies visitors but limited enrichment and no built-in scoring or delivery. Cursive provides the full pipeline from ID to CRM delivery.
**Clearbit (HubSpot)** ($99-999/mo) — Strong enrichment but no visitor identification pixel. Requires existing contact records. Cursive identifies unknown visitors and enriches in one flow.
**6sense** ($25K+/yr) — Enterprise ABM platform with account-level intent data. Far more expensive and complex. Cursive serves the SMB/mid-market with individual-level identification at 90% lower cost.
**Demandbase** ($30K+/yr) — Similar to 6sense, enterprise-grade ABM. Overkill for teams under 50 people. Cursive's self-serve model is accessible to any growth team.
**Warmly** ($700-1,500/mo) — Website visitor intelligence with real-time engagement. More expensive than Cursive for comparable lead volume. Cursive's Push/Pull architecture is more flexible.
**Leadfeeder** ($99-299/mo) — Company-level visitor identification only (no individual emails). Cursive's email-level resolution is a significant advantage for outbound teams.
Competitors
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