6.4
Overall Score
7 dimensions
Overview
BuiltWith detects the technology stack of any website — CMS, analytics, marketing tools, hosting, and more. GTM teams use it for technographic qualification: identifying prospects running (or not running) specific tools to inform outreach and competitive positioning.
Scorecard
Core Capability9.0
Most comprehensive technographic database covering 100K+ web technologies across 600M+ websites.
Ease of Use6.5
Web lookup is simple. Bulk analysis and list building have a steeper learning curve.
Integrations7.0
Salesforce and HubSpot integrations. API for custom lookups. Clay integration for enrichment workflows.
Pricing Value5.5
Free single lookups. Pro starts at $295/mo. Enterprise plans are expensive but data quality justifies it for large sales teams.
AI Sophistication3.0
No meaningful AI features. Pure data/detection product.
Community & Support5.0
Established product with documentation but no active user community.
Scalability8.5
Enterprise plans handle global-scale technographic analysis with API access and data exports.
Pros
- + Most comprehensive web technology detection database
- + Excellent for technographic account qualification at scale
- + Historical technology adoption data enables trend analysis
Cons
- − Expensive for full-featured plans
- − No AI or automation — pure data lookup tool
- − UI feels dated compared to modern sales intelligence tools
Best For
· Sales teams qualifying prospects by tech stack
· ABM programs targeting companies using specific tools
· Competitive intelligence teams tracking market adoption
Pricing
Free$0 (single lookups)
Pro$295/mo
Team$495/mo
EnterpriseCustom
Key Integrations
Alternatives
Company Info
Founded2007
HQMelbourne, Australia
Team Size10–50